AI Powered Branding Strategy and Canva Marketing Design

Learning Objectives

By the end of this course, learners will be able to:

• Understand the foundation of visual branding and customer perception.
  
• Develop moodboards, brand direction, and professional brand identity materials.
  
• Apply commercial design psychology, visual hierarchy, and information flow in marketing designs.
  
• Use Canva confidently for social media posts, presentations, catalogs, websites, e name cards, and promotional materials.
  
• Apply Canva editing tools, templates, typography, layout, animation, QR codes, and resize functions.
  
• Use AI tools to generate company profiles, SWOT analysis, content ideas, captions, visuals, and marketing videos.
  
• Apply Canva AI and Magic Studio tools for product enhancement and campaign visuals.
  
• Create practical marketing materials suitable for SME branding and digital marketing use.