Meta Business Suite, Target Audience & Advertising Fundamentals

Learning Objectives

• Navigate Meta Business Suite for day-to-day Facebook and Instagram management.
  
• Understand how Facebook Pages, Instagram accounts, and other business assets are managed within Meta Business Suite.
  
• Recognise basic Page access, permissions, and business-asset management requirements.
  
• Use Meta Business Suite for basic content, inbox, and engagement management.
  
• Identify the company's ideal target audience based on customer needs, pain points, and business objectives.
  
• Develop simple audience profiles using demographics, interests, and behaviours.
  
• Create basic customer personas and connect them to different stages of the customer journey.
  
• Distinguish between organic marketing activity and paid Meta advertising.
  
• Identify when a business should consider investing in Meta advertising.
  
• Understand the main Meta campaign objectives including awareness, traffic, engagement, leads, and sales or conversions.
  
• Understand the relationship between campaign objective, target audience, creative, and advertising budget.