Unlock Local Growth with Google Business Profile & Local SEO

Training Duration 1 day

Learning Objectives

Differentiate Local SEO from General SEO using proximity, relevance, and prominence.
Build and configure a Google Business Profile for a local business.
Select appropriate business categories and write a clear profile description.
Recognise and avoid major policy violations including keyword stuffing, fake reviews, and address mismanagement.
Apply practical on-page Google Business Profile updates to improve local visibility.
Draft conversion-focused Google Posts for local audiences.
Manage customer reviews using a structured 24-hour response workflow.
Track Google Business Profile dashboard metrics and use them to guide future local marketing activity.

I'm a paragraph. Click here to add your own text and edit me. It's easy.