Work Smarter with AI for Digital Marketing

Training Duration 2 days

Learning Objectives

Write structured prompts using the RCR framework and apply safe-use rules for public AI tools.
Build customer personas from real audience messages and identify questions competitors leave unanswered.
Plan a month of social media content and adapt captions to the brand voice and individual platforms.
Write ad copy and multiple variations for one real offer within Google and Meta advertising limits.
Create an on-brand social visual or ad creative from a phone photo.
Analyse a marketing performance export with AI, validate the figures, and decide what to stop, scale, and test.
Build a monthly marketing report in Gamma and save reusable team prompts for future campaigns.
Rebuild one recurring digital marketing task end to end using AI.

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